Strategic Growth Advisory
Who We Serve
We have called the North Carolina Triad home for the past 30 years. We have worked here, played here, and raised our families here. Our mission is to help make businesses in our community better.
We focus on small-to-midmarket businesses ($5-100MM in revenue) who are aspiring to grow and/or seeking to expand into new markets. We specialize in helping manufacturers, consumer products and B2B service companies unlock value and drive scale to generate long-run growth.
How We Work
1
Discovery Session
Complementary 90-minute session to learn more about your business and the opportunities.
2
Clear Alignment on Objectives and Outcomes
We provide a recap of what we learned, a prioritization of desired outcomes, and actionable next steps.
3
Deliver Results
We operate in 30/60/90 day sprints so that you can realize value early and often.
Meet The Team
Jay Turner
Founder / Managing Partner
Matt Waterman
Founder / Managing Partner
Jay spent 28 years at Hanesbrands in marketing and general management, holding various leadership roles including President of the Underwear & Sock and Intimate Apparel divisions. He excelled at identifying untapped opportunities and driving innovation such as developing & launching the Hanes Tagless T-shirt which revolutionized the industry. After a successful corporate career, Jay transitioned into entrepreneurship through co-founding LongRun Solutions, a go-to market consulting firm dedicated to helping lower middle market businesses accelerate growth and scale. He also recently acquired a direct marketing, fulfillment and mailroom solutions business and mentors in the Winston-Salem start-up ecosystem. Jay holds a Business degree from Virginia Tech University and an MBA from Wake Forest University.
Matt co-founded LongRun Solutions to help small and middle-market businesses accelerate growth and scale with confidence. At the heart of the practice is a simple belief: the true objective of any business is to create value—for owners, customers, employees, and the community. Before launching LongRun Solutions, Matt spent two decades at Hanesbrands, where he held leadership roles including General Manager for Champion Athleticwear North America, where he led the iconic brand into an era of unprecedented growth. Earlier in his career, he worked in logistics, applying satellite communications and decision-support technologies to make transportation more efficient. Based in the Triad, he enjoys contributing to the region’s entrepreneurial ecosystem and believes strongly in the role thriving local businesses play in creating opportunity for families and communities. Matt holds a BS in Industrial Engineering from Purdue University and an MBA from Wake Forest University.